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What is friendship drift?

Friendship drift is the slow loss of a close friendship without any falling out. Nobody decides it. Contact thins, plans stop, and one day a year has passed.

How it happens

A move, a new job, a baby, different hours. The group chat goes quiet. Each person waits for the other to reach out, and each assumes the other is busy.

The signs

You hear their news second hand. Plans stay at "we should" and never get a date. You hesitate to message because it has been too long.

What helps

Small, regular contact over the grand reunion. A date in the diary instead of "soon". Knowing when the other person actually has room.

Where àlex fits

àlex is a private iOS app that helps you keep your five to ten closest friendships from drifting apart. Your circle sees your availability and your plans, so reaching out works both ways.

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